For telecom leader T-Mobile, each of their 6,618 retail environments present a special opportunity to remind guests that they aren’t just customers—they’re Members with Magenta Status. That’s why T-Mobile worked with our team to reimagine and reenergize the retail environment through design.

In this work, I helped create fresh and captivating customer experiences by re-envisioning what print and digital store signage can look like. Below is a small selection of that work.